Insurance company Turva's new visual world

An imagery that naturally conveys warmth, peace of mind and life's small moments of happiness. The images need to fit different themes, seasons, materials and channels. How is it done?

After joint workshops and thorough consideration, the plan was crystal clear. To our delight, we also got the green light for Turva's photo productions. We organized home, office, remote work, summer, winter, leisure and traffic shoots for Turva, and took care of photo productions from start to finish, without forgetting the details.

It's worth reserving time for an image renewal, and also being prepared to invest it in internal work.

"The workshop work was rewarding and an interesting experience for all participants. The work was efficient and clearly guided."

"Beyond that, we also did a lot more at Turva. We considered our image needs and style preferences, commented on Keksi's shooting plan, and selected models and shooting locations. We chose the images we wanted for post-processing, and organized the finished images into our own system so that using them would be as easy as possible."

It's worth grabbing the organization's values right away and considering how to make them visible in images.

The image renewal was part of Turva's brand renewal, which was based on Turva's values: Straightforward – Responsible – Smile, you're at Turva!

"We considered image themes from the perspective of our own needs. As an insurance company, it was clear to us that safety-related matters are especially important. Insurance is intangible, so we wanted to convey in images the everyday peace of mind it brings. We sought relatability by photographing what you might call our ordinary customers."

All ideas, wishes and themes are worth carefully collecting and communicating to the creator.

"The internal review of image needs opened our eyes to how extensive an image renewal ultimately is. For weeks, we collected and documented things that most commonly create image needs. We created packages from which Keksi could build efficient shoot days."

It's smart to also include people who work on completely different matters in ideation.

"We brought more than just marketing and communications professionals to the workshops. This way we got valuable insights from different parts of the organization and also learned from each other."

Everything flows a bit better with a partner that fits your style. Keksi's way of doing things gets praise from Turva.

"Everything was handled nicely. We didn't have to follow up or wonder where the Keksi people had disappeared to. We were regularly asked if everything was as it should be, and we always knew what was happening. A feeling emerged that things were being taken care of."

"At Keksi, they truly listen to the client, seek that common wavelength and the company's own visual direction. Our messages were answered quickly and our wishes were well considered. Keksi people also actively presented their own suggestions. The shoots and the entire practical palette flowed smoothly. From this you could tell how good hands we were in."

"The images have unified our identity and are gradually becoming familiar, like our own family album. We've gotten freshness in our social media work, and we can utilize images more freely in our partners' channels. We're proud of our Finnish images, taken specifically for us, which are a joy to use! We can trust that we won't encounter the same images elsewhere."