Concept development helps clarify and structure an organization's imagery, define the roles and objectives of visuals, and strengthen the brand. Image concept development facilitates the planning, execution and use of imagery. The process is always guided by the company's strategy and objectives.
Workshops define the style and needs of the images, categorize possible image types, discuss image content and, where necessary, the planning and implementation of image production. When working on an image concept, it's important to consider the resources available for day-to-day work, so that the concept genuinely supports your everyday operations.
An image concept is a document that jointly defines what the images are intended to achieve and how they will be implemented. The content is always narrowed down to a meaningful whole, and as the work progresses, priorities are discussed in more detail — for example, whether to include AI productions, videos or illustrations in the concept.
