TILT Biotherapeutics

TILT Biotherapeutics Chief Business Officer Aino Kalervo describes the collaboration:

"We set out to sharpen our message through a website renewal and new image material. Images played a significant role in the renewal. From the start, it was absolutely essential that we could trust Keksi's project management. Our resources are better used elsewhere, so we wanted the image material we hoped for on a turnkey basis.

Planning work was naturally done together. We had a clear vision of what kind of images we needed, but Keksi contributed to the process with excellent suggestions. We wouldn't have understood how to refine every detail the way they could as image professionals. The minute-by-minute schedule convinced us, and the budget held.

In addition to our own staff, we used Keksi models in the shoots. It's not possible for us to photograph in real patient situations, nor did we want to use stock images. The model service was as professionally managed and smooth as other parts of the project. The TILT Biotherapeutics board also posed for photographs.

As a result, we have images that look like our company, which open up nicely in different ways depending on how well the viewer knows our field. In the competitive biotech field, it's important to stand out positively. We use the new image material not only on our website but also in our presentations, other marketing and communications materials, media and fundraising. Competition for funding and partners is fierce in biotech, so images also help the company stand out favorably."

As always, at Keksi we invested in this case first in careful planning work and listening to the client. We know how to ask our clients exactly the right questions, which create rewarding dialogue and ultimately insights. From there, it's good to continue to photo production.

We always work from the client's starting point. Not assembly line style, but addressing existing needs. We value our clients, their schedules and their budget. We were and are genuinely interested. Our goal with TILT was to strengthen their message through images and make their significant expertise visible. We succeeded!

To succeed in their task, new websites almost always require new images.

"Images have an enormously significant role even in website renewals. Now that the new site is in use, the importance of images is only emphasized. The effectiveness of a technically functional site and informative texts would fall short without image support in communication. When a company consists of top experts in a world-changing field, every detail matters," says Keksi's Lead Producer Kata Niemi.