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Keissi

Visualizing Etra's service attitude

Etra's image concept shaped the company's unique service attitude into visual form. In the versatile hybrid production, images and videos speak the same, impactful language.

A person in a blue-tinted room.

Etra wanted to create a unified brand identity for their company and develop their marketing more purposefully than before. We dove into the task with enthusiasm: it's always an engaging challenge to crystallize a brand's essence and consider how a company's potential and value propositions can flourish through visual storytelling.

It's all about the concept

How is a brand identity actually created? We dare claim that conceptualization ability is one of our superpowers. The most important thing is to delve into the brand's core: determine what the company represents and what kind of value it creates for its customers. Once that vision is achieved, all that remains is to consider how to execute the whole. Well-done groundwork ensures the result is impactful and the goal is reached smoothly.

Collaboration with Etra also began with workshops. We explored their competitive advantages with the client and how visuals could support achieving desired brand perceptions. As a result of our joint brainstorming sessions, the brand's core crystallized into a distinctive image concept. The entrepreneurship at the heart of Etra's values and the company's unique service attitude were brought out through strong portraits, where the company's staff and a host of models selected from the model bank performed in service roles.

Person in safety equipment. The metal part.

Keksi is an extremely reliable partner and the collaboration is excellent in every way. Conversations are open, and we can discuss any matter transparently. With Keksi, we never get the feeling that we don't know what's happening.

Tiina Tulimaa and Sanna Mattinen Etra
  • Corridor of the warehouse.
  • Metal nuts.
  • Solar panels on the roof.
  • Robot machine running.

Hybrid production pays off

During shoot days, both brand images and short video clips designed for digital marketing needs were filmed simultaneously. The carefully planned package, executed with a so-called hybrid concept, also offered the opportunity to create a brand film for customer communications. Executing a comparable package as separate productions would have been considerably more laborious and expensive.

Our hybrid concept has proven successful, and no wonder: when photo and video productions are scheduled for the same shoot days, production costs increase quite moderately, but client benefits double. The identity also becomes genuinely unified when video clips are shot from the same situations as the photos.

Sustainable partnership

Much can be achieved by clarifying visual identity, and Etra is a living example of this. The image concept, which drew strongly from the company's values, clarified the brand into something distinctive and elevated marketing to a new level. At the same time, the images and videos created a strong and unified visual world that provides an excellent framework for future photo productions as well. We're already looking forward to our next joint projects!

Two people at a table.

Tools for building your brand

"When we started collaborating with Keksi, we didn't have a unified identity or brand images of our own. Marketing was mainly based on catalogs compiled from suppliers' product images, and people weren't visible anywhere. The impression was confused, and you couldn't get a real sense of the company.

Brand images hadn't been invested in previously at the company, and it took internal selling to get started implementing our vision. However, we already knew the people at Keksi, and we understood the potential in developing marketing.

It was important to us that the people behind the products and the work would be more visible, and we received good support from Keksi for our vision. Building the image concept went really smoothly. Now we have a comprehensive set of images and the identity is unified. The images have been really appreciated at Etra and their significance in building the brand has been understood.

Keksi is an extremely reliable partner and the collaboration is excellent in every way. Conversations are open, and we can discuss any matter transparently. With Keksi, we never get the feeling that we don't know what's happening.

Shoot days are also precisely scheduled, and we can be confident we'll get the images that were discussed. It's been a great bonus that we've also gotten video material alongside the images. Credit is also due to Keksi's excellent model bank, from which we've gotten models to work alongside our own staff."

  • The person is sitting in the office.
  • The person is talking on the phone.
  • A person is leaning against a cupboard.
  • A person reaches into the Etra's cubbyhole.

Shoot days are precisely scheduled, and we can be confident we'll get the images that were discussed. It's been a great bonus that we've also gotten video material alongside the images.

Tiina Tulimaa and Sanna Mattinen Etra

The team

  • Jenni-Justiina Niemi Account director
  • Karoliina Ek Producer
  • Mikko Vähäniitty Photographer
  • Mikko Törmänen Photographer and videographer
  • Mikael Ahlfors Illustrations
  • Emil Sana Sound designer
  • Lyydia Mäkipää Editor
  • Tiina Willman Makeup & hair
  • Anne Flink Makeup & hair
  • Julia Paajanen Assistant
  • Jesse Pohjonen Assistant

Other examples of our work

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