Karon testi

Statements concerning the brand, marketing communication and photography

On a scale of 1 to 5, please indicate your level of agreement to the following statements.
(1 = Strongly disagree, 5 = Strongly agree)

Photographs play a key role in the Viking Line marketing communication. *

You have 5 value left.

We have a common understanding of our marketing communication goals and approaches. *

You have 5 value left.

Our marketing communication is matched with sufficient financial resources. *

You have 5 value left.

Our graphic design (logo, colours, typography) is based on our strategy and communicates our values correctly. *

You have 5 value left.

Our brand book is comprehensive. *

You have 5 value left.

The brand book guidelines are easily put into practice in everyday work. *

You have 5 value left.

Our marketing communication stands out with its own tone of voice. *

You have 5 value left.

Our target countries (Finland, Åland, Sweden, Estonia, Russia) all require a particular marketing communication approach. *

You have 5 value left.

We know our target groups well and we know what kind of marketing reaches them. *

You have 5 value left.

We have enough expertise in order to carry out visual marketing communication tasks. *

You have 5 value left.

We have effective partners to carry out our marketing communication tasks. *

You have 5 value left.

It’s easy to transmit our visions, ideas and needs to a photographer. *

You have 5 value left.

Our image bank has plenty of good and useful photographs. *

You have 5 value left.

Searching and choosing photographs from the image bank for different uses is easy. *

You have 5 value left.

Our photo production procedures are clear and functional. *

You have 5 value left.

Competitors and brand positioning

Name three Viking Line competitors

How does Viking Line differ from the above-mentioned companies?

How would you describe the Viking Line brand at the moment? *

In your opinion, what should the Viking Line brand be like in three years? *

Please name two strong brands with a coherent visual look that strengthens well the brand image. *

Viking Line photography

Evaluate the current Viking Line images.
On a scale of 1 to 5, please indicate your level of agreement to the following statements.
(1 = Strongly disagree, 5 = Strongly agree)

Viking Line photography communicates that...

...Viking Line is contemporary, we are up to date. *

You have 5 value left.

...Viking Line is the warm, friendly shipping company. *

You have 5 value left.

...we are inviting and friendly. *

You have 5 value left.

...Viking Line is joyful and full of laughter and friendship. *

You have 5 value left.

...Viking Line is welcoming everyone, we are a democratic shipping line. *

You have 5 value left.

...we are concerned about our environment. *

You have 5 value left.

What is your opinion about the current Viking Line photography? *

What is particularly good about the Viking Line photography? *

What especially needs to be developed further? *

What are your most important photographic needs (themes, topics) during the next 12 months? *

In relation to photography planning, production or use, what particular change would make your own work easier? *

How do you think the differences between the target countries should be taken into consideration when planning a photography production? *

Choose three photographs from the Viking Line image bank, that you think work particularly well.
Share them either by writing the image file names below or adding the actual images.

Image file names

Or actual images

Drag 'n Drop your files here!

Give an example of a Viking Line campaign or content that you think works very well as a whole. (Add link or PDF)

Add link

Or insert a PDF

Drag 'n Drop your files here!

Karo testaa

Statements concerning the brand, marketing communication and photography

Competitors and brand positioning

Viking Line photography