Gasum survey

You are invited to answer the following Gasum Image concept- preliminary questions. The survey will take approximately 20 minutes to complete, and the data you provide is very important in preparing our workshop.

Please note! Read through all the questions before you start answering. At the end of the survey, we ask you to add images from the Gasum image bank and a link or pdf of a Gasum campaign. It’s good to have them ready before you start the survey.

If you have any questions or technical challenges when submitting the survey, please contact us!

Your position

I work for Gasum marketing communications.

I work in co-operation with Gasum marketing communications. 

Statements concerning the brand, marketing communication and photography

On a scale of 1 to 5, please indicate your level of agreement to the following statements.
(1 = Strongly disagree, 5 = Strongly agree)

We have enough resources in order to carry out visual marketing communication tasks. *

You have 5 value left.

We know our target groups well and we know what kind of marketing reaches them. *

You have 5 value left.

Our target countries (Finland, Sweden, Norway) all require a particular marketing communication approach. *

You have 5 value left.

Our marketing communication stands out with its own tone of voice. *

You have 5 value left.

Our graphic design (logo, colours, typography) is based on our strategy and communicates our values correctly. *

You have 5 value left.

We have a common understanding of our marketing communication goals and approaches. *

You have 5 value left.

Photographs play a key role in the Gasum marketing communication. *

You have 5 value left.

It’s easy to transmit our visions, ideas and needs to a photographer. *

You have 5 value left.

Our image bank has plenty of good and useful photographs. *

You have 5 value left.

Searching and choosing photographs from the image bank for different uses is easy. *

You have 5 value left.

Our photo production procedures are clear and functional. *

You have 5 value left.

Competitors and brand positioning

Name three Gasum competitors *

How does Gasum differ from the above-mentioned companies? *

How would you describe the Gasum brand at the moment? *

In your opinion, what should the Gasum brand be like in three years? *

Please name three strong brands with a coherent visual look that strengthens well the brand image *

Gasum photography

Evaluate the current Gasum images.

On a scale of 1 to 5, please indicate your level of agreement to the following statements. (1 = Strongly disagree, 5 = Strongly agree)

Gasum photography communicates that...

...Gasum is a modern nordic company. *

You have 5 value left.

...Gasum is a leading player in sustainable energy. *

You have 5 value left.

...We work together with our partners. *

You have 5 value left.

What is your opinion about the current Gasum photography? *

What is particularly good about the Gasum photography? *

What especially needs to be developed further? *

What are your most important photographic needs (themes, topics) during the next 12 months? *

In relation to photography planning, production or use, what particular change would make your own work easier? *

How do you think the differences between the target countries should be taken into consideration when planning a photography production? *

Choose three photographs from the Gasum image bank, that you think work particularly well. (Add PDF or JPG)

Drag 'n Drop your files here!

Give an example of a Gasum campaign or content that you think works very well as a whole. (Add link or PDF)

Drag 'n Drop your files here!