Juho is a photographic artist who uses the camera like an optical paintbrush, an implement for conveying emotional states. What really matters to him is developing the imprint left by his own hands, using pictures to express his own feelings and thoughts. He always wants to allow space for viewers as well to build a story around a picture on their own terms.
Being with people, living in the moment and everyday realism are what fire up Juha's passion as a photographer. With his photographic work, Juha structures the world and displays different places to future generations.
Juha finds relaxation in motion and in nature – freedom is extremely important for him, both as a photographer and a person. A humanist, Juha uses comedy and laughter to tackle even difficult matters.