The various needs of the different target markets, strengthening the common brand image and major productions carried out effectively on board – these were the challenges that Viking Line and Keksi decided to solve together.
Ombudsman for Equality
The aim in redesigning the visual appearance of the Ombudsman for Equality was to construct a particular imagery that expressed difficult issues in an easily approachable way. The Finnish Equality Act concerns everybody so it was important for the pictures to show a diverse range of people.
Finnish Institute of Occupational Health
"To effectively meet diverse and extensive image requirements, skilled professionals are needed to define image requirements and produce a precise plan for images."
Over the years, six different Keksi photographers have worked to meet Ilmarinen’s varying requirements. It’s been vitally important to retain a consistent approach to planning and execution, allowing the use of earlier photographs alongside the new to form a functioning and integrated whole.